About the Session: Most people use AI products every day. Very few know what goes into building one. This session breaks down what happens on the other side - how AI products get shaped, constrained, and evaluated - and gives attendees a practical framework to approach any AI product, even without writing a single line of code.
Workshop Brief:
Part 1: What changed - why LLMs broke the old way of building software
Part 2: The framework - how to think about an AI product: its behaviors, boundaries, and what "good" looks like
Part 3: Hands-on workshop - pick a real use case and apply the framework
Who Should Attend: Anyone working with or around AI who wants to go from using AI tools to understanding how they're built. Whether you're a designer, a product manager, a domain expert with 15 years of industry knowledge, or someone early in your career - if you've ever thought "this could be an AI product" but didn't know how to take that forward, this session is for you.
Why Attend: You'll walk out with a framework you can apply to any AI product idea - whether you're building one at work, pitching one to your team, or exploring one on your own. You'll also leave with a sharper sense of where the industry is headed and what skills actually matter now.
