UX Decision Canvas

A practical UX framework to connect design decisions with user behaviour and business outcomes. Identify problems, build hypotheses, and validate ideas before investing in solutions.

Created by: Geet Garg, UX Lead at Thoughtworks
UX Decision Canvas

About this resource

Good design decisions start with understanding the problem, not jumping straight to solutions.

The UX Decision Canvas is a structured, three-stage framework that helps designers and product teams make more informed, evidence-based decisions.

It guides you through defining business goals, understanding user behaviour, identifying friction, and building clear hypotheses. From there, you can determine what success looks like, challenge your assumptions, and choose the right approach to validate your ideas before development.

Whether you're improving an existing experience or exploring a new product opportunity, this canvas helps bring clarity to your thinking and connect design choices with measurable outcomes.

A simple framework to move from assumptions to informed design decisions.

Usage and licensing: Resources are provided for personal and professional use. Do not resell or redistribute the original files without written permission from UXD Talks.