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Head/Manager Digital Marketing | Prakash Software
Job description •Key Responsibilities •Strategy & Leadership •Develop and execute a comprehensive, scalable digital marketing strategy tailored to B2B software services (SaaS, custom app development, enterprise solutions). •Build, mentor, and manage an internal digital marketing team (SEO, content, PPC, social media) alongside external agencies and freelancers/contract employees. •Own and manage the digital marketing budget, allocating spend efficiently to maximize Return on Investment (ROI) and Customer Acquisition Cost (CAC) metrics. •Partner closely with Sales and Technical heads to align campaign messaging with project/product updates, client case studies, and revenue goals. •Demand Generation & Acquisition •Design and execute multi-channel acquisition campaigns including •Google Ads, LinkedIn Ads, retargeting, and ABM (Account-Based •Marketing) tailored to enterprise decision-makers and CTOs. •Oversee technical and on-page/off-page SEO to build organic authority and rank for high-intent software development keywords. •Manage inbound content marketing strategies (technical whitepapers, case studies, blogs, webinars) to nurture leads through long sales cycles. •Optimize website conversion rate optimization (CRO), landing pages, and user funnels in partnership with UX/UI and web development teams. •Analytics & Performance Tracking •Establish key performance indicators (KPIs) and build regular dashboards/reports for executive leadership tracking MQLs (Marketing •Qualified Leads), SQLs (Sales Qualified Leads), and pipeline contribution. •Utilize web analytics and marketing automation tools to track user behaviour, attribute revenue accurately, and run A/B tests. •Monitor competitive landscapes in the software development industry and adapt positioning to stay ahead of market trends. •Qualifications & Requirements •Education: Bachelors or Master’s degree in Marketing, Business •Administration, Computer Science, or a related field. Experience: Minimum of 12+ years of progressive experience in digital marketing, with at least 2–3 years in a leadership or strategic head role. Proven track record in B2B tech, IT services, or software development/SaaS marketing. Technical & Tool Proficiency: Deep expertise in SEO/SEM, Google Ads, LinkedIn Campaign Manager, and Programmatic advertising. Proficiency in web analytics platforms (e.g., Google Analytics 4, Google Tag Manager) and CRM/Marketing Automation tools (e.g., HubSpot, Salesforce, Marketo, or Mailchimp). Basic familiarity with web technologies, CMS (WordPress, Webflow), and understanding of HTML/CSS/UI-UX principles. Soft Skills: Strong analytical mindset with data-driven decision-making capabilities. Exceptional cross-functional communication, stakeholder management, and team-motivating skills.
Senior Executive Business Development Leasing | Prakash Asphaltings Toll Highways
JOB DESCRIPTION •Senior Executive Business Development & Leasing •Role Overview •PATH Recharge is looking for a commercially driven MBA/PGDM graduate to lead the end-to-end leasing and monetisation of commercial spaces across its network of Wayside Amenities on major highways and expressways across India. •Key Responsibilities •Identify and acquire tenants across restaurants, QSRs, cafs, retail, warehousing, services and other suitable categories. •Build and manage a strong pipeline through direct outreach, market research, networking and brand mapping. •Own the complete leasing cycle: prospecting, pitching, site visits, commercial negotiation, closure and onboarding. •Develop relationships with national brands, regional businesses, entrepreneurs and institutional occupiers. •Assess individual locations and recommend the right tenant mix and commercial use for available spaces. •Negotiate rentals, revenue share, security deposits, CAM and other commercial terms. •Coordinate with internal teams for approvals, documentation, agreements and handover. •Travel to PATH Recharge locations and meet prospective tenants as required. •Candidate Profile •MBA / PGDM graduate from a reputed college; suitable for campus placement. •Strong communication, presentation, negotiation and relationship-building skills. •Commercially minded with a strong interest in sales and business development. •Proactive 'hunter' mindset with the ability to generate opportunities independently. •Confident in interacting with business owners, brands and senior decision-makers. •Willingness to travel across multiple states as required. •What the Role Offers •A high-ownership opportunity to work directly on the monetisation of a multi-location commercial asset portfolio, with exposure to real estate, hospitality, infrastructure, brand acquisition, sales and commercial negotiations.
Ux And Ui Designer | HCLTech
Job description Job Summary •To be responsible for managing technology in complex projects ,providing technical guidance and ensuring successful delivery of solutions. •Role & responsibilities • To be responsible for providing technical guidance to a team of developers, enhancing their technical capabilities and increasing productivity. • To conduct comprehensive code reviews, establish and oversee quality assurance processes, performance optimization , implementation of best practices and coding standards to ensure successful delivery of complex projects. • To ensure process compliance in the assigned module| and participate in technical discussions/review as a technical consultant for feasibility study (technical alternatives, best packages, supporting architecture best practices, technical risks, breakdown into components, estimations). • To collaborate with stakeholders to define project scope, objectives, deliverables and accordingly prepare and submit status reports for minimizing exposure & closure of escalations. •Must Have skills: - •UI/UX Design System •Figma Design •HTML •CSS